Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.
Latest Posts
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 26
May 1st, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.
Using Data to Inform Decisions During the Pandemic
May 1st, 2020 by Lisa ConquergoodOrganizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.
WEBINAR RECAP: Media Relations Strategy in the Midst of a Global Crisis
April 30th, 2020 by Mark RenfreeDespite how the world’s changed in recent months, the fundamental axiom of media relations remains unchallenged.
A 3-Step Method to Organize Your Writing in Quarantine
April 30th, 2020 by Ann WylieFor homebound PR pros who find they have time on their hands, finishing a writing project or beginning one are tantalizing thoughts. Without a twice-daily commute and nowhere to go on weekends, you’d think there should be a lot of time for writing. It’s not quite that easy. Fret not. Writing coach Ann Wylie offers a 3-step plan to help organize your writing time.
Travel Industry Pivots Communications to Assure the Consumer
April 29th, 2020 by Nicole SchumanThe travel industry undoubtedly took a huge hit with the onslaught of COVID-19, so communicators reassessed messaging to address customer concerns and provide assurance. While uncertainty looms around this new normal, brands look to guide customers with a steady hand for any future travel needs.
Aflac CCO Looks to Real-Time Communications During COVID-19
April 29th, 2020 by Catherine Hernandez-BladesWorking in a highly regulated industry with multiple stakeholders, Aflac’s communications team issued some 150 pieces of content during the pandemic’s first weeks. One tactic the team is using, writes CCO Catherine Hernandez-Blades, is to condition audiences to head to a single point for information and updates.
One Simple Trick to Make Your Résumé Extraordinary
April 28th, 2020 by Jonathan RickEven in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.
Show Consumers How You’re Keeping Them Safe
April 27th, 2020 by Mark RenfreeIf you’re doing contactless pick-ups, taking online orders, having staff and shoppers wear masks and gloves and following protocols based on best practices for social distancing, your customers need to know.
Tips to Conduct Media Relations Successfully During the Pandemic
April 26th, 2020 by Seth ArensteinPitching and media relations during the pandemic requires more nuance than it did before this moment. Still, media relations pros should not hibernate. Even if you decide it’s not the right time to be pitching, you should be planning for the time when more states begin to ease lockdown restrictions. These and other topics will be covered during an April 29 PRNEWS webinar.