AstraZenica committed classic crisis PR mistakes last week with its initial announcement about its coronavirus vaccine. Its incomplete reporting to the media led to several subsequent statements that could degrade trust in the company and its vaccine.
Stories by Jonathan Rick
How AstraZeneca Spun Its COVID-19 CrisisNovember 30th, 2020 by Jonathan Rick
One Simple Trick to Make Your Résumé ExtraordinaryApril 28th, 2020 by Jonathan Rick
Even in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.
Why You Should Always Write 2 HeadlinesOctober 31st, 2019 by Jonathan Rick
A primer from writing guru Jonathan Rick counsels that PR pros should avoid using jargon generally, especially in headlines. He also urges that you create two headlines: one for human beings and laymen; the other for search engines and insiders.