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In this Social Shake-Up 2020 preview, we catch up with brand strategist Tracey Del Moral on the latest in influencer marketing. On her mind? Campaigns that illustrate meaningful diversity, equity and inclusion, dialing in key performance indicators and looking for brand ambassadors in unlikely places.

19 years after 9/11, communicator Rob Densen believes the lessons for communicators from that fateful day can be applied to other life-changing crises, such as the pandemic. The basics of crisis communication, which include leaning on your values and treating your team well, have stood the test of time, he tells us.

A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.

The NFL debuts its 101st season tonight, minus most of the fans, but not without fanfare. Many wonder how the league, which is not playing in a bubble, will weather a health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports. 

As PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.

In 2015, the hashtag #OscarsSoWhite first appeared on the Twitter timeline, going viral for the prestigious awards event lacking a diverse lineup of films, actors, producers and directors. Five years later, The Academy announced sweeping standards to incorporate a wider representation and inclusion regarding nominees.

Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.

President Trump has a unique communication style that, after nearly four years, continues to confound PR pros. In the course of one day, the president will utter things most communicators would never expect him to say. Labor Day provided a perfect example of why we keep listening to the president.

When COVID-19 shut down most in-person communication, the traditional press conference just didn’t cut it any more.

In the latest article in this series with the Institute for PR, veteran communicator Geoff Curtis discusses how a three-day off-site helped change his life. 10 years later, he’s still applying the lessons he learned during the off-site as he continues on a journey toward self-awareness.