United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.
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How United Airlines Integrated Comms Into Strategic Company Decision-Making
December 15th, 2023 by Kaylee Hultgren
PR Roundup: Mahomes’s Outburst, Journalism Predictions and Gifts for PR Pros
December 14th, 2023 by Nicole SchumanThis week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.
PR for Experiential Campaigns: Making Your Activation Stand Out
December 14th, 2023 by PRNEWSAttendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.
[VIDEO] PRNEWS Live Discusses b2b and Integrated Comms for 2024
December 12th, 2023 by Nicole SchumanPAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.
A Tribute: Remembering Mark Weiner
December 12th, 2023 by Tina McCorkindalePRNEWS received word of our dear friend and colleague, Mark Weiner’s, passing earlier this week. Tina McCorkindale, president and CEO of the Institute for Public Relations, worked closely with Mark, and graciously offered this tribute celebrating his life.
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
December 8th, 2023 by Dustin SigginsLast month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city’s failure to appeal to its core audience: its residents.
PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity
December 7th, 2023 by Nicole SchumanThis week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.
Execs Unleashed: How LinkedIn Became the New Twitter for Knowledge Sharing
December 5th, 2023 by Ralle KaradjovIn X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.
Measuring Campaign Value Despite Data Privacy Regulations
December 4th, 2023 by Trevor TestwuideMore restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.
Landing a C-Suite Role: Q&A With CMOs Who Began in PR
December 1st, 2023 by Kaylee HultgrenPRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.