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Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.

If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.

While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.

In today’s media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.

Our contributor shares his tips for launching and running a communications and PR consultancy.

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.