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By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?

In this series, PRNEWS highlights phrases to avoid or consider erasing from your vocabulary.

To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.

Many have suggested that Bud Light and Regina Canada didn’t do enough research for their recent campaigns. Contributor Katie Paine argues that the brand crises would not have been prevented by better research, as the target audiences were not driving the backlash in either instance.

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.

Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.

This week we look at the responses from Don Lemon and Tucker Carlson following their respective firings and what it means for their reputations as well as the reputations of their former networks. Plus, Joe Biden announces his re-election campaign and the PR Council issues new guidelines around the ethical use of generative AI.

In honor of Take Your Kid to Work Day, PRNEWS asked the communications industry, “What does your child think you do for work?”