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Most measurement initiatives proceed in three stages. First, you need to define your business goals, then you need to determine the key performance indicators that align with them. And then comes perhaps the most important, and difficult, part: Communicating the outcomes to senior leaders in language they understand and tied to the goals they are prioritizing. Here are some sample KPIs linked to three business goals popular with the C-suite.

Sometimes the most difficult parts of PR crisis management are the basics, when and if to react to something and what to say. The billionaire owner of the Super Bowl champion New England Patriots provides fresh evidence as he and his entourage mangle the sex scandal he’s battling. Was issuing an inauthentic apology the way to go?

It’s no big secret that public relations professionals often do all the leg work on press releases, including writing and suggesting quotes for executives’ approval. Here are a few pointers to keep in mind while crafting or communicating these scripted soundbites.

Conventional wisdom urges brands to own their mistakes and be as transparent as possible with your explanation of them. Another maxim is that when you don’t tell your story, someone else will gladly do it for you, though that version may differ greatly from your narrative. Facebook said it exposed millions of users’ passwords to thousands of its staff. It discovered the issue in January. Why did it wait until the end of March to mention it?

As GDPR took effect, countless brands required their network to opt-in to new privacy policies and terms of service. Those changes weren’t required for domestic brands that don’t do business internationally, but they were certainly a good idea given that data regulation remains a topic du jour. But when it comes to spamming, email remains the medium where much of the bad behavior still runs rampant. Here are some other steps your communications team can take to make sure that it isn’t spamming its audience with too much information over email.

By most accounts, PR is making progress on its measurement journey. Unfortunately, many PR teams focus solely on counting impressions to assess the effectiveness of earned media. PR data science company AirPR argues more context is necessary to form a truer picture of Share of Voice and how it contributes to business goals. Today it’s releasing a product to facilitate adding that context.

Each year PR News’ CSR and Nonprofits awards lunch is a pastiche of PR tips and tactics and emotion. The 2019 edition, held Friday, was jammed with takeaways and examples of PR using its vast tool kit to do good. We offer a few memories of the awards luncheon, which was held at Washington, D.C.’s historic National Press Club.

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?

Asking the questions ‘So What? Why Now?’ when you’re writing a pitch or a press release was just one of many tips offered during PR News’ Writing Workshop March 15, 2019, in Washington, D.C. Others included the importance of grammar and excessive proofreading-one former journalist said she used to discard pitches that contained typos and poor grammar.

It’s the 75th anniversary of PR News this month and we are celebrating in a variety of ways during the coming months, with editorial features about PR’s history and on what’s to come. There also will be a commemorative Power of PR magazine and an anniversary party in NY in October. This 75th anniversary is a celebration of you, our loyal readers, event attendees, award entrants and engaged voices across all our platforms.