Latest Posts

What should you be charging clients for your work? There is no definitive answer, but either coming in too low or too high can cost you.

As influencer marketing evolves, PR pros have gotten better at collaborating with influencers on content. But we can do better, communicator Adam Ritchie argues. PR pros can collaborate with influencers to create compelling products too.

IHOp is at it again. During the Memorial Day Weekend, a traditionally slow news period, it tweeted that the p in its name soon will stand for something other than pancakes. Of course, last year it raised its blue roof when it announced the letter b would replace the p. That short-lived stunt left the brand seeming inauthentic to some, though sales rose and IHOp was a topic of conversation for at least seven days. Has the brand learned from last year?

Working on electronics systems in Navy aircraft can seem a world away from the PR pro’s daily existence. Yet at least one PR pro believes the regimented life of a Navy recruit is good preparation for a career in communications. This post is our way of saying thanks to the men and women of the armed services during Military Appreciation Month.

There’s something to be said for structure, for generally knowing what the day is going to be bring and what is expected from you at work. But is there any kind of typical day for a chief communications officer?

Not long ago, one of the pleasures of taking vacation was being completely out of touch with the daily grind. Today, though, too many PR pros check in with the office during vacation. Worse, we chronicle our trip. While it sounds radical, try unplugging your phone before vacation begins. You might be surprised how much it boosts your creativity. Tips in this post will help you disconnect.

Muck Rack recently surveyed over 800 PR professionals, ranging from coordinators at boutique agencies to Chief Communications Officers at major global brands, to take a pulse on the state of PR in 2019. Among its questions, the survey looked at how communicators are spending their time, their money, and what software they use. Muck Rack will drill deeper into these results at PR News Google Bootcamp for Communicators, taking place on July 17th at the Yale Club in NYC. Looking at these survey findings, it’s easy to see why a base level of tech literacy is not only helpful, but necessary for PR pros— the results remind us that measuring success remains the number one challenge for our profession.

There is always more to the story of data collection than just a consumer’s well-being. For Amazon, and marketers everywhere, emotional-recognition voice software could help provide the most specific personal insights to date to promote product recommendations, targeted ads, and eventually, the creation of products that could impact and relate to mental and physical health.

Let’s face it. We are all busy! Trying to get your content in front of a reporter can be challenging and at times, downright impossible. These quick tips will load your toolbox, broaden your reach, and limit your frustrations. Read on as George Matysek Jr., digital editor of the Archdiocese of Baltimore, shares what captures his attention and gets your message noticed.

The Players’ Tribune will celebrate its fifth birthday this fall, and even with its distinct focus on first-person content from athletes, the content structure and delivery has evolved with the times. In addition to written content, TPT has taken on video and podcasting, as well as event marketing—whatever medium it needs to take to deliver the best treatment for an athlete’s story.