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The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

A corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.

The pandemic has brought internal communications to the forefront. Even though this moment has changed many things, the communicator’s struggle remains getting heard through the noise. As a change of pace, some internal communicators are turning to pre-recorded private podcasts to keep employees informed.

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.

Our top professional priority is limiting damage from coronavirus through our work as communicators. In addition, though, the pandemic is giving off a bevy of data about how well our crisis plans are working. It’s imperative we track our successes and failures as we prepare for the next crisis.

One of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.

With global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.

In certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.

Despite the overwhelming demand on certain industries, customer service remains a reputation maker, good or bad. Fortunately, we found the basics of good customer service communications prior to the pandemic remain constant. Add to them even more than normal emotion and understanding.