Stories by Adam Ritchie


7 Ways to Make Influencers Feel Special Through Product Creation

May 29th, 2019 by

As influencer marketing evolves, PR pros have gotten better at collaborating with influencers on content. But we can do better, communicator Adam Ritchie argues. PR pros can collaborate with influencers to create compelling products too.

6 Ways to Sustain a Multi-Year PR Campaign

February 24th, 2016 by

Go the distance by employing these best practices to keep your efforts fresh.