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Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.

Crisis management may be the topic du jour in the communications industry, but it still seems like with every new day, another big brand or Fortune 500 company with massive PR resources is enmeshed in some kind of crisis. Why do they keep screwing up? And how can you make sure your brand is ready to do better when crisis strikes?

Companies may expend tremendous energy and time to find the right influencer for their brand. Unfortunately, they often fail to look deeply into an influencer’s past for clues of potential future behavior. Although many details surrounding a recent incident in Denmark remain unclear, it reminds us of the need for companies to research the reputation of influencers before going into business with them.

Companies frequently look for images to help convey ideas internally. For KFC, the image of a basketball team is applied to crisis management. Ahead of the PRNEWS webinar, “Crisis Management Tips to Keep You Cool in the Hot Seat,” July 25, KFC’s global public affairs manager Tori Carter explains basketball’s application to crisis. She also discusses the element of surprise in crisis simulation.

Muck Rack, a journalist database, media monitoring and coverage reporting platform, released its 2019 State of Journalism study, highlighting how journalists use social media and work with PR teams. Currently, 47 percent of journalists believe that “the way most companies share information with the media is outdated.” It seems the PR industry still has some work to do towards building relationships and updating pitching for the digital era.

Press releases: They may be quaint. Some even say they’re obsolete, done in by technology and Twitter. Don’t believe the naysayers. You still have to get the message out for your clients, especially when you have some great news to share. And if and when trouble comes up, it’s best to stay on top of the story and shape the narrative. But knowing when this is the right vehicle for that is crucial.

Transparency just might be the buzzword of the decade. You wouldn’t know it, though, if you had to decipher a hospital bill or translate the mumbo jumbo of a health-insurance policy. Ahead of PRNEWS’ Top Women in Healthcare Communications awards luncheon next week in NYC, we asked several awards finalists to discuss the tricky subject of getting closer to clarity in healthcare communications.

So, the White House plans to host its first ever social media conference this Thursday. But Facebook or Twitter have not been invited. What does a social media summit look like without two of the biggest platforms participating? And who’s going to this thing, anyway? The White House has been mum. But based on what we do know, we take look at what might be discussed.

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

Digital technology has changed nearly every aspect of media. There are fewer major media outlets, though niche publications and online news sites have grown. And PR pros now greatly outnumber content creators (formerly known as writers, editors or reporters). What does all this mean for those PR pros engaged in media relations? A trio of senior PR professionals addressed this question during a recent PRNEWS webinar. A summary of their ideas follows.