PRNEWS has learned that, as the story of Ogilvy’s work with the Customs and Border Patrol broke, its Mexico division is also winning awards for work with clients like the Refugee Nation Olympic team and AeroMexico, whose primary advertising campaign criticizes President Trump’s immigration policies.
Latest Posts
What Minecraft Taught Group Nine Media About the Importance of Analytics
July 18th, 2019 by Meredith KlenkelSocial media guru and Thrillist audience development director Erin Weaver served up wisdom backed by personal flare at PRNEWS’ Digital Bootcamp yesterday, emphasizing the value of content and illustrating for the audience why excelling at Google Analytics is a goal worth prioritizing.
Five Ways to Know When It’s Time for a Company to Rebrand
July 17th, 2019 by Ronn Torossian, 5WPRChange is an inevitable part of business. Markets and companies mature, tastes change, competitors emerge, reputation issues argue for a name change. But when is the right time for your brand or organization to rebrand? 5WPR founder/CEO Ronn Torossian offers five signs that might indicate it’s time for a company to rebrand.
PRNEWS Honors Incredible Women Leaders in Healthcare Communications
July 17th, 2019 by Melissa HoffmannHealthcare is without a doubt one of the most impactful, polarizing and challenging spaces in which to work in PR. And being a woman in any industry is also a challenge. At the Women in Healthcare Communications Awards Luncheon at the Yale Club, PRNEWS recognized a handful of women who are not only owning their senior communications leadership roles in the healthcare space, but also striving in their jobs to improve the health and wellbeing of us all.
How to (Finally) Master Social Influencer Metrics
July 16th, 2019 by Anthony PaonitaYou want to get this social influencer thing down. We all do. But not everyone can get George Clooney to push their wares, like Nespresso did. Still, you’ve got good products and you need to get the word out. So how do you choose the ideal influencer? And more importantly, how can you tell if your choice was the right one?
Artificial Intelligence: What You Need to Know Now
July 15th, 2019 by Nicole SchumanWhether or not Alexa or Siri are your best girlfriends, public relations practitioners should research and explore the extent to which their organizations use AI and its performance. According to the Marketing Artificial Intelligence Institute: “AI is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.” While AI may seem smart enough to set and forget, responsible pr pros should lean in to the learning, advantages and possible disadvantages the tools may provide.
Amazon Is Prime Example of Need for Internal Comms Crisis Planning
July 15th, 2019 by Melissa HoffmannToday is Amazon Prime Day. It’s a day (or two) of deep discounts on everything from electronics to apparel and household items. But the highly publicized event has grabbed headlines instead for timed global protests and a work stoppage in Minnesota. Some Amazon staff are upset with working conditions and employment policies. Amazon has not publicly responded—and what happens next is an important case study in handling an internal comms crisis.
No, Your Brand Newsroom Is Not Really a ‘Newsroom’—and That Is OK
July 13th, 2019 by Matt BergmanThe “brand newsroom” is a concept that’s here to stay, with several large brands including Marriott and General Electric earning plaudits as successful early adopters. Hype surrounding brand newsrooms has reached a crescendo, but small and mid-size brands need not be concerned that they rival the reporting power of the New York Times to survive. Let’s take a look at what these two entities really are and how traditional newsrooms actually inform the brand content creation process.
Humanize Your Brand and Authenticity Will Follow
July 12th, 2019 by Eileen Simonson HieblerCommunicating brand content, in all its shapes and sizes, is a people business. PR and the messaging you are creating is anchored in how to reach, attract, inform, educate, often sway—and most importantly, influence—people. Is your brand making a human connection? If so, how deep? What’s your secret sauce or your go-to method to humanize your brand, draw meaningful connections, and land squarely on the map of authenticity?
What the U.S. Women’s Soccer Team Win Means for Equal Pay in PR
July 11th, 2019 by Nicole SchumanWhile celebrity and fan support never hurts when fighting for a cause, the U.S. Women’s Soccer Team appearances inspired real media coverage. The publicity also sparked motion toward possible change in a lawsuit filed by the team against the U.S. Soccer Federation over gender discrimination. Moving the needle at a highly-publicized national level could also ignite change regarding pay for all industries, including the ever-present public relations gender wage gap.