Stories by Ronn Torossian


8 Tips to Increase Consumer Engagement on Social Media

February 27th, 2020 by

Social media impressions is not the number of people that your post impressed. This, in part, is why social media is outgrowing its reliance on impressions as the sole metric for success. Consumer engagement (likes, shares, retweets and comments) has become the top priority. Here are eight easy tips communicators and marketers can use to bolster consumer engagement on social.

A Step-by-Step Guide to Understanding YouTube Analytics

December 26th, 2019 by

As the world’s second-largest search engine, YouTube remains an essential platform for brands to reach target audiences. As such, measuring the success of your YouTube digital marketing should be a top priority. Here are a few tactics to help you do it.

Five Ways to Know When It’s Time for a Company to Rebrand

July 17th, 2019 by

Change is an inevitable part of business. Markets and companies mature, tastes change, competitors emerge, reputation issues argue for a name change. But when is the right time for your brand or organization to rebrand? 5WPR founder/CEO Ronn Torossian offers five signs that might indicate it’s time for a company to rebrand.

Five Best Practices for Businesses on Instagram

May 10th, 2019 by

Instagram has long since graduated from being a platform for photographers and artists to share and display their work. Now a bona fide marketing, sales and recruiting tool for a range of brands, Instagram’s growth has eclipsed 1 billion active users. 5WPR chief Ronn Torossian offers five basic best practices that brands should bear in mind as they launch or seek to grow their Instagram presence.

Capitalize on the Power of Word-of-Mouth Marketing With These Tips

April 9th, 2019 by

The concept of word-of-mouth marketing has stood the test of time. Even through multiple generations, word-of-mouth remains one of the most powerful forms of marketing in existence. What makes this idea trickier is that it’s not something a business can just buy, like they would an ad. Sure, there are options such as influencer marketing, which has also proven to be a powerful tool. But how does a brand take advantage of the advertising alternative that’s completely free?

Tips for Beginning a Risk-Benefit Analysis of Influencers

January 30th, 2019 by

Influencers can be a boon to brands and organizations. They help attract a youthful demographic and provide third-party credibility and authenticity to a company’s narrative. With all these positives, companies can overlook proper vetting of influencers. 5WPR chief Ronn Torossian provides tips on what to look for in an influencer relationship.

Strong Communication Can Help You Keep Top Talent

January 23rd, 2019 by

There always will be a competitor who can woo your best talent with money. Yet businesses that use only monetary incentives to keep top talent can win that battle for a time, but, eventually, they will lose the war. 5WPR founder Ronn Torossian argues employees who share your company’s vision and values are far less likely to depart. Fortunately, communications is key.

Four Marketing Trends to Consider for 2019’s Budget

December 24th, 2018 by

As 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.

Four Pitfalls to Avoid in Content Marketing

November 19th, 2018 by

You’ll have plenty of opportunities to devour stuffing on Thanksgiving. When it comes to SEO and content marketing, it’s best to avoid keyword stuffing, writes 5WPR CEO Ronn Torossian. He offers this tip and other pitfalls to avoid in an effort to make your content marketing successful.

5 Simple Ways to Boost Your Brand on Twitter

October 23rd, 2018 by

We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.