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Women hold 73% of PR jobs, yet their representation in management and pay still lag behind male colleagues. While women in all industries have a ways to go to reach full equity, brands are acknowledging and embracing a need for change. We look at how organizations honored Women’s Equality Day on social media.

Today we celebrate the 100th anniversary of Women’s Equality Day, marking a century since women won the right to vote via the 19th Amendment. It’s prudent to temper the celebration and recognize that the vestiges of inequality persist. The author offers examples of how PR can attack current instances of inequality.

During an Aug. 25 webinar hosted by PRNEWS, panelists discussed the benefits of including AI in their communications strategy. The technology, they said, does not exist as the be-all solution for anyone’s needs. Instead, it provides a helpful boost where needed, particularly for PR. 

In this difficult moment, veteran communicator Marc Whitt offers a pep talk to fellow PR pros. He compares PR work to a craft and concludes that like a stonemason, the communicator’s reward is personal. It’s knowing that you’ve done your job well and that its benefits may last for years.

While PRNEWS focused on communicating school reopenings earlier this month, it now seems that most communicators need to have a plan for closing as well. We talked with two communicators in education to see how they’ve been strategizing for possible situations. 

Should you defer media training owing to the pandemic’s restrictions on travel and social distancing? While it’s a bit trickier during COVID-19, and in-person coaching is best, technology workarounds exist, our author, a former TV journalist, argues.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Back-to-School messaging.

A household name found itself having to explain what seemed to be a typical workplace guideline this week. An employee for Goodyear Tire and Rubber Company shared a photograph of a slide, allegedly from a corporate diversity training session. The resulting political brouhaha offers several takeaways for PR pros.

Recently, we asked PR pros about how to handle an executive who was having a terrible time with one-on-one interviews. This time, we turned the tables a bit, asking how they’d create the perfect interview. They had a lot to say, even though the perfect interview might not exist.

PRNEWS Live welcomed Corley Kenna, director, global communications and PR, at Patagonia. We discussed Time to Vote, a bipartisan effort of 600 companies that pledges to ensure their employees have a work schedule that allows them time to vote.