Stories by Lucy Kaplan

The word “engagement” gets thrown around so often, it’s become nearly meaningless in the social media world. And, while most buzzwords come and go, real engagement is a long-term play. If you’re not seeing a lot of engagement from your Facebook posts, tweets or product pictures on Instagram, you may want to take another look at your long-term strategy. True audience engagement isn’t easy, and it takes a long time to see results.

The strategy surrounding successful influencer marketing campaigns is dictated by accurate data collection and analysis. The use of this data can connect audiences, influencers and brands with similar interests and affinities, thereby increasing engagement and ROI.