2015 CSR Awards

Full List of Winners and Honorable Mentions

  • Order Additional Awards
  • All PR News Awards Programs

  • View Photos
  • PR News honored its 2015 CSR Awards winners and honorable mentions at the annual CSR Awards Luncheon on March 12, 2015. The event honored top communicators, brands and agencies who took chances, made incredible strides and demonstrated an understanding of the power of corporate social responsibility.

    Here is a complete list of the winners and honorable mentions as well as this year’s inductees to the CSR Hall of Fame and the CSR A-List.

    Hall of Fame

    • The Allstate Foundation's Purple Purse
    • Office Depot Foundation’s National Backpack Program
    • Time Warner Cable's Connect a Million Minds

    Agency CSR A-List

    2015 CSR Awards –
    Winners and Honorable Mentions

    Annual Report

    Advocacy_Campaign

    Winner: Medtronic Inc. - 2014 Integrated Performance Report

    Honorable Mentions:

    • iHeartMedia - Impact Report
    • International Flavors & Fragrances Inc. - Lasting - Change
    • Kimco Realty - Kimco Publishes Inaugural Corporate Responsibility Report

    [ Back to Top ]

    Blog

    Annual Publication or Brochure Consumer Electronics Association

    Winner: AT&T Inc. - For Good Stories, There is No Place Like Home: People | Planet | Possibilities

    Honorable Mentions:

    • CAECOM Impact blog

    [ Back to Top ]

    Cause Branding Campaign

    BrandingRe-Branding_Health Partners Plans_Doing It Right

    Co-Winner: Food Lion Feeds- Launching Our 500 Million Meal Commitment
    Co-Winner: Weber Shandwick - Pass the Red Cup for World Hunger Relief

    Honorable Mentions:

    • Activate - Tu Amigo Pepe (Your friend Pepe)
    • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
    • Imprenta Communications Group, Inc. - DIR: Wage Theft
    • Kenneth Cole - Look Good, For Good
    • MWW - Men's Wearhouse 2014 National Suit Drive
    • Nebo Agency - Nebo Launches Choose ATL Campaign and Inspires 45 Million
    • Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars
    • The Zeno Group -The Allstate Foundation’s #GetThereSafe
    • The Zeno Group – The Allstate Foundation’s Purple Purse

    [ Back to Top ]

    Community Affairs

    CorporateNonProfit Partnership_Charles Schwab Foundation and Boys  Girls Clubs of America

    Winner: Time Warner Cable - Bridging the digital divide in local communities: Learning Labs

    Honorable Mentions:

    • Diageo North America - Learning Skills for Life
    • JetBlue Airways - Restoring Play for Kids in Underserved areas - a partnership with KaBOOM!
    • Nerium International - Individually Taking Responsibility, Collectively Changing the World
    • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
    • SAIC - Corporate Citizenship

    [ Back to Top ]

    Corporate-Community Partnership

    CorporateNonProfit Partnership_Airlines

    Winner: Neustar - My Digital Life

    Honorable Mentions:

    • CLEARLINK  - Bringing SEO to Non-Profits
    • The Conroy Martinez Group - Miami Seaquarium Flipper's 50th/Flip it Forward
    • Covance Inc. - Covance-CARE Nepal Saving Mothers and Infants Lives (SMILE) in Nepal
    • Discovery Education  - Belk Service Learning Challenge
    • Kenneth Cole - Look Good, For Good
    • MUFG Union Bank, N.A.  - Union Bank and LAUSD Collaborate to Enhance Financial Education
    • Nexus Treatment - Nexus Bridging Program
    • Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars

    [ Back to Top ]

    Corporation with less than 25,000 employees

    Employee  Internal Communications_2013 Allstate Giving Campaign

    Winner: TD Ameritrade

    Honorable Mentions:

    • International Flavors & Fragrances Inc.
    • NCCI
    • Resorts World Sentosa, Singapore

    [ Back to Top ]

    Corporation with more than 25,000 employees

    Digital  Social Media Excellence _Taking Flight on Twitter to Increase Meningitis Awareness  Engage Stakeholders in Prevention

    Winner: Oracle

    Honorable Mentions:

    • MetLife

    [ Back to Top ]

    CSR Professional of Year

    3 March 2013, 20th Anniversary Tour New York

    Winner: Jan Jones Blackhurst - Caesars Entertainment

    Honorable Mentions:

    • Christopher Ian Bennett - Guitar Center
    • Adam Harrell - Nebo Agency
    • Bob Langert - McDonald's Corporation
    • Ryan McCarty - TCC
    • Angela Peluso - Verizon Foundation 
    • Ylann Schemm - Elsevier
    • Tessie Topol - Time Warner Cable

    [ Back to Top ]

    CSR on a Shoestring

    External Publication or Report_American Cleaning Institute 2013 Sustainability Report

    Winner: Nebo Agency - Nebo Launches Choose ATL Passion Project to Tell City's Untold Story

    Honorable Mentions:

    • The Conroy Martinez Group - Infinity Auto Insurance's Bilingual Literacy Program: Read Conmigo
    • Humana - Healthy People, Healthy Planet, Healthy Performance
    • Raytheon Intelligence, Information and Services - The Big Dance of Data Defense        
    • SAIC - Give A Meal Team Challenge

    [ Back to Top ]

    Diversity Communications

    Fundraising_SparkFarm and Communities Foundation of Texas

    Winner: Imprenta Communications Group, LLC - DIR: Wage Theft

    Honorable Mentions:

    • HMA Associates Inc. - National Influenza Vaccination Disparities Partnership
    • MGM Resorts International  - Women's Leadership Conference

    [ Back to Top ]

    Employee Relations

    Green PRMarketing_Consumer Electronics Association

    Co-Winner: Humana - Rethink Paper
    Co-Winner:
    International Finance Corporation - The IFC Waste Challenge: Our Footprint Commitment In Action

    Honorable Mentions:

    • AT&T and DonorsChoose.org
    • CLEARLINK - Engaging Employees With Philanthropy
    • CVS Health and RF|Binder  - CVS Health Celebrates the Spirit of Volunteerism on Giving Tuesday
    • Takeda Pharmaceuticals International Co. - Living Through Giving
    • Time Warner Cable - Employee Green Team Playbook

    [ Back to Top ]

    Event: CSR/Green Focus

    **Photo taken for NYU Langone Medical Center Public Affairs -- this picture may have been staged, or digitally modified.**

    Winner: Hughes General Contractors, Inc., VCBO Architecture and Davis School District - Odyssey Elementary Open House

     

    Honorable Mentions:

    • Covenant Health - East Tennessee Health Forum on Ebola
    • Dask - Earthquake Resistant Building Design Competition
    • International Flavors & Fragrances Inc. - Global Hand Washing Day
    • KPMG LLP - KPMG's Reading Relay
    • RBC - 2014 RBC Blue Water Day
    • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
    • Triomphant Communications - Culinary Battles: Supreme Asian Chef
    • Weber Shandwick on behalf of Clean the World - Build on the Hill: Hygiene Kit Build

    [ Back to Top ]

    Media Relations

    Social Responsibility _Office Depot Foundation

    Winner: Scholastic Summer Challenge

    Honorable Mentions:

    • Food Network - Go Orange for No Kid Hungry
    • Havas PR - Chronicling the True Power of Breast Cancer Warriors
    • MWW - The Wunder Project: A Movement to Cure Colon Cancer
    • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
    • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

    [ Back to Top ]

    Nonprofit Partnership

    Video andor Podcast Program_National Association of Broadcasters

    Winner: CA Technologies - Tech Girls Rock

    Honorable Mentions:

    • ArcelorMittal USA - Sustain Our Great Lakes
    • FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
    • JetBlue Airways - Blue Horizons for Autism 2013
    • Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
    • Time Warner Cable and 826 National

    [ Back to Top ]

    Pro Bono

    SGB_ASAPS_NewBeauty_v2.indd

    Winner: Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour

    Honorable Mentions:

    • CGI - Share our Strength Analytics Enhancement
    • Weber Shandwick - Impact Project

    [ Back to Top ]

    Product Design/ Redesign

    SGB_ASAPS_NewBeauty_v2.indd

    Winner: Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety

    Honorable Mentions:

    • Cone Communications – Earthwards… Getting Down to Business
    • International Flavors & Fragrances - Rose Water Essential

    [ Back to Top ]

    Recycling Program

    SGB_ASAPS_NewBeauty_v2.indd

    Winner: Sprint Buyback

    Honorable Mentions:

    • Golden State Foods - Biodiesel from Bio-waste
    • JetBlue Airways - Composting at T5 2013
    • TerraCycle - Cigarette Waste Brigade

    [ Back to Top ]

    Social Good

    SGB_ASAPS_NewBeauty_v2.indd

    Winner: Clear Channel - iHeartRadio’s Show Your Stripes

    Honorable Mentions:

    • The California Endowment - #Health4All
    • DeVry University – HerWorld
    • Ford and OgilvyEarth - MyEnergi Lifestyle
    • Mashable – Social Good Summit
    • Novartis International AG – Improving access to healthcare through innovative and sustainable business models
    • Raytheon's Hashtags4Heroes – Empowering Social Media Users to Thank Military Veterans
    • SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"

    [ Back to Top ]

    Social Media Campaign

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders

     

     

     

     

     

     

     

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: NBCUniversal - Share and Tell

    Honorable Mentions:

    • Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
    • Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
    • RF|Binder Partners - You're Doing OK!: JOHNSON’s Baby Gives Back and Reassures Moms with Digital Care Cards
    • Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
    • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

    [ Back to Top ]

    Stakeholder Engagement

    SGB_ASAPS_NewBeauty_v2.indd

    Winner: Time Warner Cable Media - Staying "Connected" During Superstorm Sandy

    • Bombardier Aerospace – Safety Standdown
    • Goldcorp - Answering the Call of the Moose
    • Micato Safaris - Micato-AmericaShare
    • OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS
    • OPET Revolutionizes Volunteerism
    • Strategic Public Relations Group - The Singa Project

    [ Back to Top ]

    Sustainability/ CSR Report

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: Hormel Foods with Burson-Marsteller and Proof Integrated Communications

     

     

     

     

     

     

     

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: Monsanto Company

    Honorable Mentions:

    • Adobe's Create Change 5-Year Data Visualization
    • Advent Integrated - Viridian 2012 Sustainability Report
    • AECOM Technology Corporation - Complex problems. Integrated solutions.
    • AGCO - Food for Thought
    • Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
    • Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
    • IHS Inaugural Corporate Sustainability Report
    • International Paper

    [ Back to Top ]

    Video Initiatives

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: : AT&T - Through the Eyes of a Phone - It Can Wait

     

     

     

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: Toyota & 360i - Meals per Hour

    Honorable Mentions:

    • Cisneros Media - Somos Lo Que Queremos
    • International Flavors & Fragrances - Moving Forward
    • Toyota and Discovery Education - Toyota Teen Driver Video Challenge
    • Viacom's Support for the AT&T It Can Wait Campaign
    • Viridian - 7 Continents in 7 Years

    [ Back to Top ]

    Volunteer Program

    SGB_ASAPS_NewBeauty_v2.indd

    Co-Winner: Oracle Volunteers

    Co-Winner: JetBlue Airways and New York Restoration Project - One Thing That's Green 2013

    Honorable Mentions:

    • Hilton Worldwide - Building a Global Week of Service
    • Jackson in Action
    • RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
    • Thermo Fisher Scientific Community Action Council

    [ Back to Top ]

    Workplace Innovation

    SGB_ASAPS_NewBeauty_v2.indd

    Winner: Entergy's Power To Care Campaign

    Honorable Mentions:

    • Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)

    [ Back to Top ]