We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.
Writing


Gilead Sciences Outlines Pricing Process for Treatment in Statement
June 29th, 2020 by Nicole SchumanWhile the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value.
NYSE Chief’s Reopening Message as Bullish as the Market
May 26th, 2020 by Seth ArensteinThere’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

A 3-Step Method to Organize Your Writing in Quarantine
April 30th, 2020 by Ann WylieFor homebound PR pros who find they have time on their hands, finishing a writing project or beginning one are tantalizing thoughts. Without a twice-daily commute and nowhere to go on weekends, you’d think there should be a lot of time for writing. It’s not quite that easy. Fret not. Writing coach Ann Wylie offers a 3-step plan to help organize your writing time.

One Simple Trick to Make Your Résumé Extraordinary
April 28th, 2020 by Jonathan RickEven in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.

Turning Isolation into Innovation
April 26th, 2020 by Stacey GandlerCompanies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.

How to Make the Most of Readers’ Time in the COVID Era
April 14th, 2020 by Ann Wylie, President, Wylie CommunicationsWith global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.

Celebrate National Grammar Day and Avoid These Writing Mistakes
March 4th, 2020 by Nicole SchumanPR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.

Three Areas of Excellence to Drive Your Content Daily
February 4th, 2020 by Ayaz Malik and Bob PearsonIn this final article of a two-part series, Ayaz Malik and Bob Pearson discuss three areas that you can use to bolster your published content everyday.

A Look at PR/Communications in 2030 and How to Prepare for It
January 17th, 2020 by David WolpertPlenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.