Writing

Data-Powered PR Storytelling title card for video

Why Data Is Your PR Secret Weapon for Storytelling

July 23rd, 2025 by

Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.

When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World

July 21st, 2025 by

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

McDonald's golden arches sign with a now hiring message below

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary

July 10th, 2025 by

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Mobile phone with webpage of US subscription company Substack Inc. on screen in front of business logo.

Top PR Substacks: A Starter Kit

July 9th, 2025 by

We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here. 

From Box Scores to Brand Love: How to Turn Sports Data Into Storytelling

July 2nd, 2025 by

On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

Video title card: AI-Assisted Writing: Dos and Don'ts

How to Avoid AI-Assisted Writing Pitfalls

June 9th, 2025 by

LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

Wilson, the volleyball from Cast Away movie in new campaign about ocean waste and microplastics

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches

June 5th, 2025 by

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

Patriotic American flag lighting in Times Square New York City

Getting Memorial Day Messaging Right

May 23rd, 2025 by

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

AI-generated syndicated Summer 2025 Reading List was printed in the Chicago Sun Times and Philadelphia Inquirer

News Outlets Respond to AI-Generated Summer Reading List Insert

May 22nd, 2025 by

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Google AI Mode homepage which includes a search bar

Google I/O Spells Uh-Oh for Search

May 22nd, 2025 by

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.