A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.
Writing


Making Small Changes in Your Writing Can Improve It Greatly
July 25th, 2022 by Elizabeth GalewskiSubject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

AP Style Update: Style and Grammar Basics
July 20th, 2022 by Nicole SchumanFor this installment, we explore grammar basics of AP style that most writers use on a daily basis.

Creating Thought-Leadership Articles that Media will Publish
June 22nd, 2022 by Ray BlakneyAs a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued

AP Style Update: Financial Markets
June 21st, 2022 by Andrew Byrd[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued

Are Thought-Leadership Bylines No Longer Delivering? Here’s How They Can
June 13th, 2022 by Stephen MarcinukHas the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology
April 13th, 2022 by Nicole SchumanSome free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

AP Style Updates: COVID-19
April 12th, 2022 by Nicole Schuman and Andrew ByrdWe explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

In 2022, Resolve to Improve Your Writing
December 14th, 2021 by Luka Ladan and Seth ArensteinMaking resolutions is a New Year’s tradition. For PR pros, resolving to improve one’s writing is a useful objective. Here’s how.

AP Style Updates: Cryptocurrency and Emerging Technologies
November 19th, 2021 by Nicole SchumanWe chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.