Writing

Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

Making resolutions is a New Year’s tradition. For PR pros, resolving to improve one’s writing is a useful objective. Here’s how.

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

One of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

When pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.

The tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.