Social Media & SEO

It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.

It’s 2020 and everyone is making predictions. But as that well-known PR pro Yogi Berra said, Making predictions is hard, especially when it comes to the future. Everything about SEO is going to change, right? Maybe, maybe not. There are SEO changes to be aware of, but the basic advice remains. You can’t game Google and its algorithms, so don’t try. Instead, create a valuable experience for users.

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

The secret behind grabbing your target market’s interest lies in understanding how they search for and discover information on your brand. Keyword research provides data-supported answers to questions about popular search trends and the ways people prefer to consume content. These answers open doors to shape content through the mind of a consumer.

With CES 2020 beginning, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year. Several famous tech names made the list.

In the second of a multi-part series of predictions, several PR pros anticipate a rise in the need for crisis communications in 2020. They also see rises in diversity and inclusion as well as transparency. There also will be a need for storytelling that allows consumers to escape from the noise of the 2020 elections.

As the world’s second-largest search engine, YouTube remains an essential platform for brands to reach target audiences. As such, measuring the success of your YouTube digital marketing should be a top priority. Here are a few tactics to help you do it.

Food brands, whether fast food restaurants, traditional mainstays or innovative products, continue to have some of the best PR and advertising reach. In 2019, many brands dominated conversations in social media, and laid the groundwork for creative, memorable campaigns. We look at a few of the most noteworthy campaigns of 2019.

In a world where influencers-turned-stars and tales of ‘cancel culture’ dominate, it can seem like fame and producing the next viral hit should be important goals. Many brands chase ‘internet fame’ – whether through social content or partnerships with celebrities – but success stories like fast food Twitter wars or Carmax’s viral YouTube video remain elusive. Even if the odds of success were higher, should ‘fame’ and virality be your goals?

As Instagram users become warier of sponsored posts, and following the Federal Trade Commission’s reissuing of a crystal-clear set of guidelines, influencers—and the brands they works with—are running out of excuses when it comes to following FTC regulations. Still, not every influencer is blessed with a legal team, so it’s crucial for marketers to understand the rules and be able to communicate them to content creators in every partnership.