Stories by Meredith L. Eaton, Red Lorry Yellow Lorry

How to Celebrate Pride Activism and Avoid Slacktivism

June 12th, 2019 by

Taking a stand or promoting a cause is important for brands, which want to identify with their target audience and its beliefs. Unfortunately, some brands view events such as Pride month or International Women’s Day purely as profit-making opportunities. Here are three tips brands need to embrace so they can be seen as promoting activism not slacktivism.