This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.
Social Media & SEO
In X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.
PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.
Many brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).
Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector.
Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.
Coyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.
Our author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.