This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.
Social Media & SEO

PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity
December 7th, 2023 by Nicole Schuman
Execs Unleashed: How LinkedIn Became the New Twitter for Knowledge Sharing
December 5th, 2023 by Ralle KaradjovIn X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.

PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ
November 8th, 2023 by Nicole SchumanPRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

Is it Time to Leave X? Social Media Strategies for a Potential Exit
November 2nd, 2023 by Emma ClineMany brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).

[VIDEO] PRNEWS Live Discusses the Art of “Thinkfluencing” through LinkedIn Content
October 12th, 2023 by Nicole SchumanDive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector.

Navigating Influencer Fatigue
October 2nd, 2023 by Sinead Norenius-RaniereInfluencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social
September 26th, 2023 by Nicole SchumanCoyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.

5 Things to do When Your Organization is Attacked on TikTok
September 18th, 2023 by Rachel WinerOur author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

Learning About LinkedIn: Creator Mode
September 11th, 2023 by Nicole SchumanHow can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?