Social Media & SEO

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Getting Your Social Media Reports and You Out of a Rut

July 14th, 2021 by

It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued

Social Engagement with Tokyo Olympics Down 75% vs 2016 Summer Games in Rio

July 1st, 2021 by

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

Why Tillamook Used a 92-Year-Old to Scoop Its Creamy Story

June 30th, 2021 by

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

Woman using mobile phone for checking social media

Report: Focus More on Facebook, Customer Service Efforts on Social in 2021

June 15th, 2021 by

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

Plank Study Shows Importance of Ethics Training for Handling Social Media Issues

June 15th, 2021 by

For communicators, ethics permeate their daily activity. A new study reveals just how much

Three Tactics for Getting Noticed in a Post-COVID-19 Landscape

June 11th, 2021 by

The author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.

PRNEWS Announces Winners of Digital and Social Media Awards

June 3rd, 2021 by

PRNEWS and sister brand, The Social Shake-Up, announced the winners and honorable mentions for the PRNEWS Digital & Social Media Awards, which honor the year’s most outstanding digital and social media communicators and their campaigns.

An SEO Refresher to Heat Your Web Traffic During a Potentially Post-Pandemic Summer

June 1st, 2021 by

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.

Associated Press fires employee over social media posts

The AP Sees Internal Communication Struggle After Firing Reporter

May 25th, 2021 by

A lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.

4 Tips to Incorporate LinkedIn into Your B2B Social Strategy

May 20th, 2021 by

B2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are 4 easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.