Social Media & SEO


Social Platforms Vary, Don’t Rely on One for All Your KPIs

May 12th, 2022 by

#SSU2022 speaker Joseph Alves, associate, social strategy at WarnerMedia, urges marketers to avoid using one platform to generate all your KPIs.

Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly Human

May 11th, 2022 by

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth

May 9th, 2022 by

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

CPG Video Engagement Grows 52% on Instagram, Drops 9% on Facebook

May 2nd, 2022 by

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

twitter bird with megaphone

Musk’s Purchase of Twitter Stirs PR Concerns

April 25th, 2022 by

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Balancing Engagement with Conversion on LinkedIn

April 18th, 2022 by

#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] This Month’s ‘Social Break’ Explores Social Media Crises

April 11th, 2022 by

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.

PRNEWS Announces Winners of Digital + Social Media Awards

April 7th, 2022 by

PRNEWS announced the winners of its 2022 Digital + Social Media Awards.

Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Go Beyond Vanity Metrics When Deploying Influencers in Awareness Efforts

April 4th, 2022 by

We asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.