This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.
Social Media & SEO


PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports
January 23rd, 2025 by Nicole SchumanThis PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
January 23rd, 2025 by Monica EarleAs the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
January 16th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Potential TikTok Ban: Future-Proof Your Social and Creator Strategies
January 14th, 2025 by Holly JacksonBrands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.

The Creator Economy: Evolving from Storytellers to Business Advisors
January 8th, 2025 by Nicole SchumanThe creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

Why Communicators Should Pay Attention to AI and Creative Rights Litigation
January 6th, 2025 by Nicole SchumanAt CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.

LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
January 3rd, 2025 by Clayton Durant and Dorianne CiccarelliIn light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

The 5 Most-Read PRNEWS Stories of 2024
December 31st, 2024 by Nicole SchumanWhat topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

2025 PR Predictions: Content Creation and Storytelling
December 27th, 2024 by PRNEWSFriends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling.