Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.
Topics
3 Measurement Questions That Will Help Prove PR’s Value
January 11th, 2016 by Mark RenfreeBy taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued
Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons
January 11th, 2016 by JUAN-CARLOS MOLLEDA, TRUSTEE, INSTITUTE OF PUBLIC RELATIONSThroughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls, … Continued
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls, … Continued
Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15
January 11th, 2016 by PRNEWSThe takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Five Ways Social Listening Will Become Audience Intelligence in ’16
January 11th, 2016 by Bob Pearson President, Cheif Innovation Officer, W2O GroupSocial listening doesn’t cut it. Audience intelligence is replacing it.
Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings
January 11th, 2016 by PRNEWSInternal communications and employee engagement become hot topics whenever communicators talk shop.
8 Crisis Management Policies for PR Pros
January 8th, 2016 by Richard BrownellWhen a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.