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Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.

It’s time to jump on the Periscope train if you haven’t already.

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.

Doing the right thing pays dividends in ways you might not have imagined.