For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.
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Find Your Level of Discomfort and Force Yourself to Stretch
July 20th, 2015 by PRNEWS“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”
Interactive Media as Prime Content for Communicators
July 17th, 2015 by Vilan TrubNewly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.
5 Parts of a Successful Email Pitch
July 16th, 2015 by Richard BrownellWhen pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.
A Much Sharper Vision for Online Video
July 16th, 2015 by Matthew SchwartzMy older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing.
A Much Sharper Vision for Online Video
July 16th, 2015 by Matthew SchwartzMy older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing.
3 Things an Expert Media Trainer Needs to Do
July 15th, 2015 by Matthew SchwartzProviding media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.
How to Integrate Communications with Earned Media
July 15th, 2015 by Jennifer RisiEarned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.
6 Questions to Ask to Make Your Blogs More Actionable
July 14th, 2015 by Matthew SchwartzThe onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.
5 Tasks for Effective Communications Leadership
July 14th, 2015 by Richard BrownellStrong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.