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Will You Be Ready When the President’s Words Move Your Market?

May 24th, 2018 by

Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S. automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued

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How 4 New Facebook Groups Features Will Affect Online Community Management

May 24th, 2018 by

At PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.

2018 Social Media Award Winners Announced by PR News

May 23rd, 2018 by

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.

Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

What is the best way for communicators to report up to the C-suite? For Nisha Morris, executive director for communication at Providence St. Joseph Health, the foundation for such work is based on communicators gaining the trust of the C-suite. She offers insights that have helped her and her team do so.

Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

While every situation requires the communicator to do her/his best, off the record, PR pros will admit there are few more pressurized situations than dealing with the C-suite, particularly when the message you’re relaying is difficult.

Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises. Inside the enterprise, internal communications help shape a company’s culture. Communicators serve… Continued

The post Six Steps for Communicators to Build Trust With the C-Suite appeared first on PR News Blog.

Why Your Emojis Don’t Look Right to Audiences—and What Twitter’s Doing About It

May 22nd, 2018 by

In today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?

Communicating PR to the C-Suite: Two Approaches With Several Common Aspects

May 22nd, 2018 by

It’s arguably the communicator’s main stage: providing messages and data to the CEO and the C-suite. What are the best ways to report data and difficult issues to senior leaders? We ask communicators for tips and tactics.

Consumer Engagement With TV Up 7% in Q1’18, Video Engagement Up 27%

May 22nd, 2018 by

For a change of pace we asked data partner Shareablee to find the TV shows with the most consumer engagement during Q1 2018. The list of top 10 shows spans the gamut from new, tween-oriented series to morning news shows and an aged comedy series in syndication.

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How Unflattering: Facebook Stories Gaining on Snapchat Stories, Could Soon Pass It

May 22nd, 2018 by

Imitation might be the sincerest form of flattery, but when it results in the flatterer eating your lunch much of the enjoyment associated with flattery evaporates quickly. This is the case with Snapchat’s features, which Facebook has copied without mercy. Facebook’s features, though, are pulling ahead of Snapchat’s in terms of usage.