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During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With… Continued

It’s easy to see why some members of the public view PR with disdain. Plenty of stories featuring unethical PR practitioners have clouded the public’s mind. While the majority of PR pros are ethical, this, ironically, might be an issue. The ethical PR pros we deal with daily have inured us to the sometimes-unsavory image of PR. A trio of communicators argues it’s important to constantly emphasize the truth in PR.

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued

The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued

The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

At a time when PR pros are taken to be spinners, flacks and other relatively ineffective communicators, it is imperative to double down on truth telling. Pete Janhunen relays a story that illustrates this lesson and urges young people coming into the business to hold to the highest standards.

Whom do you trust? That’s become a bigger question in the fake news era for reporters. The PR practitioner plays a vital role building a relationship between brand experts and the media. The expectation is not that the media automatically will include our brand in an essay, but based on our relationship journalists should know they can trust us and those we put forward as resources.

While a successful donation campaign or high number of form fills is cause for celebration, it’s often what isn’t working that gets overlooked, whether you’re updating an existing site or launching a new one. A bad website might be compared to the Winchester Mystery House, famous for its eccentric and haphazard construction, including stairways and doors leading nowhere.

It hasn’t been a good week so far for cracker makers and food phobia sufferers. Two snack food giants, Mondelēz Global and Campbell Soup subsidiary Pepperidge Farm, have recalled iconic cracker products because a whey powder supplier has notified them that its ingredient may be tainted by Salmonella, which can cause nausea, vomiting, diarrhea and fever, among other symptoms.

Communicators probably prefer a press-friendly CEO as opposed to one who’s media-averse. On the other hand, when the CEO’s mouth overshadows the brand and damages its reputation, communicators often reach for aspirin. An example, of course, is “Papa” John Schnatter. Another is Tesla and SpaceX chief Elon Musk, who recently spent a weekend deflecting stories.

Confidentiality is paramount to professional communicators, and while embargoes are hard to enforce, Google’s new “Confidential mode” positions Gmail as a top tier security safeguard. The problem with these new security features, says leading digital digital privacy nonprofit The Electronic Frontier Foundation, is that they offer users brittle security measures that can easily be breached.