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When it comes to crisis, there’s good and bad news, according to a survey from PRNEWS and CS&A International, a risk, crisis and business continuity management consultancy. More than half the executives surveyed said their firms have crisis plans. Far fewer knew whether or not those plans are updated regularly. In addition, few companies are practicing crisis scenarios regularly.

While everyone anticipates the release of Iowa Caucus results, PR and crisis management pros are more inclined to discuss the crisis response of the Iowa Democratic Party. Technological glitches may be common, but to fail on such a grand stage, when timely results are expected, shows cracks in an already shaky system, debilitating public trust in a year when it’s most important.

In this final article of a two-part series, Ayaz Malik and Bob Pearson discuss three areas that you can use to bolster your published content everyday.

A decade ago there were fewer than one billion social network users. Last month, that number was 5.2 billion. And their expectations and the number of platforms they use are rising. One expectation is that they can shop instantly from any piece of content. Hence, the rise of shoppable posts, blending e-commerce and content. PR has a large role to play in this trend.

On first glance you might not think diversity and inclusion has anything to do with crisis communications. In fact, it has everything to do with it, argues Esther-Mireya Tejeda, SVP, head, corporate communications & PR at Entercom.

With the start of the year, social media platforms released features that should help communicators with planning for these tools. In addition, Facebook offered users a tool that allows them to see and delete data other companies have collected based on interactions with those brands. It’s far from certain how many users will use the tool.

In our January 2020 edition, this column began its celebration of Black History Month with a remembrance of Joseph Varney Baker (1908-1993), who is believed to be the first black man to own a PR firm. This month’s edition remembers the first African-American woman to own a PR firm in the U.S.

In observance of Black History Month, we asked Black PR Society president Neil Foote to offer tips communicators can enact right away to promote diversity. Foote argues diversity won’t come to you. PR pros must get out of the office and travel to find diverse employees and recruit them.

PR pros recognize the advantages of data-informed communication: most subscribe to a platform and they have more data available to them than ever. Today the goal is actionable insights for better business decision-making. IPR Measurement Commission member Mark Weiner offers 8 ways to find those insights.

To get prepared for PRNEWS’ Crisis and Measurement Summit in Miami later this month, we asked several of the scheduled speakers to provide crisis and measurement tips. Planning was one of the themes their answers had in common.