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When you look at Huffington Post senior reporter Emily Peck’s career, she’s been deliberately revving up her pace. Peck has gone from the monastic rhythm of a monthly magazine, to a daily newspaper, to an exclusively digital news source. These days, she doesn’t have time for pitches. Or press conferences. You have one chance to catch her with an informative email subject line. Here are some more insights.

How can senior executives establish themselves as thought leaders via social media? Authenticity, transparency and timeliness are crucial, says Dominique Scott of APCO, who offers a four-point plan designed to launch a successful thought leadership effort.

The Fraudnomics Summit last month in NYC made one of its goals eliminating the estimated $1.3 billion in influence marketing fraud. Unilever N America’s Casey DePalma McCartney told us communicators must think long term and holistically about the influencer ecosystem.

Corporations, particularly the largest ones, are increasing the demand on communications. In turn, PR pros need to augment their toolkits with a variety of digital skills, as well as analytical abilities, a new survey from The Conference Board says.

Data integrity and privacy issues are ubiquitous, yet so few firms are addressing them. We asked Dan Linton, the newly minted lead of the global data privacy unit at W20 Group, what PR pros should be doing on data protection and data privacy.

The global vice chair of Hill+Knowlton Strategies, Peter Zandan, PhD, argues that communicators must self-police themselves or risk the weaponizing of communications.

New-product specialist Kip Knight says a significant majority of launches fail owing to a lack of strategic planning. He offers six questions all marketers need to ask before launching a product or brand to market.

In part II of a series IPR Measurement Commission chair Mark Weiner discusses new, supplemental approaches to measurement that promise to revolutionize PR. The spark for this uprising, he writes, is attribution analysis.

Everything old is new again. The nation’s largest public transport system has turned to a newsletter to keep commuters informed and entertained as they learn about the latest developments concerning The L-Train Project. NYC commuters love it.

Measurement is gaining traction in PR and communications, yet it remains a dark-haired stepchild in many quarters. Some of measurement’s pain points include the lack of budgets for data collection and tools, as well as concerns about how well those tools function, according to a news survey of some 500 PR pros.