We know that PR can be a powerful tool to complement marketing efforts. However, within some technology companies, teams may downplay the importance of PR–often because they think it’s not as tangibly measurable as other activities.
Stories by Mark Hook
3 Ways Communicators at SaaS Companies Can Make the Case for PRApril 6th, 2021 by Mark Hook
Muriel Fox and Inez Kaiser: Women Communicators Who Made HistoryMarch 2nd, 2021 by Jenny Frenkel
With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.
Steps Communicators Can Take Now to Promote Diversity and InclusionFebruary 4th, 2020 by Neil Foote
In observance of Black History Month, we asked Black PR Society president Neil Foote to offer tips communicators can enact right away to promote diversity. Foote argues diversity won’t come to you. PR pros must get out of the office and travel to find diverse employees and recruit them.
Joseph Varney Baker: The First African-American to Found a PR AgencyJanuary 7th, 2020 by JARED MEADE
[ Editor’s Note: This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is a partnership with the Museum of Public Relations .] Ask
Why CSR Programs Should be Part of Your Crisis-Planning EffortsApril 1st, 2019 by Scott Sobel, kglobal
Scott Sobel, an SVP at kglobal, advocates the use of CSR programs as a crisis-management tool. Still, the creation of CSR relative to crisis planning should be undertaken with delicate precision, he writes.
Course Correction: How JetBlue Revamped Its CSR Route MapOctober 24th, 2017 by Tamara Young
Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the
More Than Ever, Technology Precedes the Creative IdeaOctober 10th, 2017 by Shari Reichenberg
Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.
Case Study: How a Cat Litter Used Emotion to Change Its Underdog Brand StatusOctober 10th, 2017 by Jean Broders
Learn from a case study how a cat litter brand took on larger brands and forged an emotional tie with customers to gain awareness and social traction.
How to Pitch Successfully During the Content Marketing RevolutionSeptember 12th, 2017 by Michael Smart
With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.
How a Pizza Store Chain Slices Its Internal Communications PieApril 10th, 2017 by Myranda Grim
Many people think of communication as a simple process, merely a series of statements and responses. They probably have never tried reaching hundreds or thousands of people. Such communication can grow cumbersome and complex. Corporate communicator Myranda Grim finds it helpful to remind herself that no matter what she’s doing, at the root of it she is having a conversation with her coworkers.