Scott Sobel, an SVP at kglobal, advocates the use of CSR programs as a crisis-management tool. Still, the creation of CSR relative to crisis planning should be undertaken with delicate precision, he writes.
Stories by Scott Sobel, kglobal
Everyone in PR has heard the order: “I want to be in The NY Times.” Getting your story in the Times is not a media relations strategy. Michael Brito, an EVP at the Zeno Group, proposes a more balanced media relations approach, including pitching stories to smaller publications where they may resonate better with readers.
Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the
Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.
Learn from a case study how a cat litter brand took on larger brands and forged an emotional tie with customers to gain awareness and social traction.
With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.
Many people think of communication as a simple process, merely a series of statements and responses. They probably have never tried reaching hundreds or thousands of people. Such communication can grow cumbersome and complex. Corporate communicator Myranda Grim finds it helpful to remind herself that no matter what she’s doing, at the root of it she is having a conversation with her coworkers.