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Shake Shack Clearly Communicates Why It Returned Government Loan

April 20th, 2020 by

Burger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued

man on phone conference call

Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.

Mixed Message Again, Poll Shows Americans Split on Washington’s Virus Response

April 19th, 2020 by

In what’s been a regular occurrence for months, inconsistent messaging from the White House about the novel coronavirus continued during the weekend, resulting in a confused public.

kid failing test

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 12

April 17th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

The Census Breaks Through as the Shut-Down Remains Incomplete and Trump is Unmasked 

April 17th, 2020 by

The US Census Bureau must communicate the need for Americans take part in the decade’s first census, Census 2020.

peloton

How Peloton Prepared a PR Pro for This Moment

April 17th, 2020 by

A corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.

For Cruise Lines and Others, A Day of Reckoning Will Come

April 17th, 2020 by

While now is not the time to hold employers and governments accountable for their actions during the early days of the virus, that moment will come.

woman wearing headset using laptop video stream conference call

Communicators Turn to Private Podcasts for Internal Communications

April 16th, 2020 by

The pandemic has brought internal communications to the forefront. Even though this moment has changed many things, the communicator’s struggle remains getting heard through the noise. As a change of pace, some internal communicators are turning to pre-recorded private podcasts to keep employees informed.

interview

Executing an Effective Virtual Media Tour During a Pandemic

April 16th, 2020 by

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

Stimulus Rollout Leaves Citizens with More Questions than Checks

April 16th, 2020 by

Many Americans awoke April 15, on what is normally Tax Day, hoping to find an emergency stimulus payment of up to $1200 in their checking accounts.