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There have been examples of good communications and communicators during the pandemic. Governor Andrew Cuomo and Dr. Anthony Fauci come to mind. Add Michigan Governor Gretchen Whitmer to the list.

There are two basic ways pitching pros can react to the novel coronavirus: hide or continue working.

Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.

Our top professional priority is limiting damage from coronavirus through our work as communicators. In addition, though, the pandemic is giving off a bevy of data about how well our crisis plans are working. It’s imperative we track our successes and failures as we prepare for the next crisis.

One of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.

In the second week of its COVID-19 consumer survey effort, the Ad Council’s survey shows consumers are feeling hopeful despite troubling statistics from global and local health authorities.

On April 14, President Trump announced he would be cutting funding to the World Health Organization for not doing enough to address the virus in the early days of the outbreak.

With global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.

In certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.

Contrasting messages were in evidence again today.