Topics

businesswoman with resume

One Simple Trick to Make Your Résumé Extraordinary

April 28th, 2020 by

Even in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.

Tyson Foods’ Messaging Goals Unclear in Full-Page NYT Advertorial

April 27th, 2020 by

While the beginning of the COVID-19 crisis in America resulted in empty toilet paper shelves, Tyson Foods may have unofficially announced the second wave of panic buying—chicken and meat products.  The chicken producer chose to… Continued

White House Cancels, then Reschedules Monday’s Coronavirus Task Force Briefing

April 27th, 2020 by

After a weekend without any coronavirus task force updates from the federal government, the White House announced a full cancellation of today’s daily briefing. 

safe

Show Consumers How You’re Keeping Them Safe

April 27th, 2020 by

If you’re doing contactless pick-ups, taking online orders, having staff and shoppers wear masks and gloves and following protocols based on best practices for social distancing, your customers need to know.

high tech wall

Tips to Conduct Media Relations Successfully During the Pandemic

April 26th, 2020 by

Pitching and media relations during the pandemic requires more nuance than it did before this moment. Still, media relations pros should not hibernate. Even if you decide it’s not the right time to be pitching, you should be planning for the time when more states begin to ease lockdown restrictions. These and other topics will be covered during an April 29 PRNEWS webinar.

innovation

Turning Isolation into Innovation

April 26th, 2020 by

Companies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.

Even Lysol Can’t Clean Up The President’s Words

April 24th, 2020 by

As a reporter in Washington, you learn that when the president speaks, it’s news. It doesn’t necessarily matter what the president says, it’s still news, according to this rule. A rule all PR pros know is that words have consequences, especially when you’re in a crisis.

kid failing test

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 19

April 24th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

buffalo-bills

NFL, Brands Test the Boundaries of Communication for Draft Day

April 23rd, 2020 by

In a world without professional sports, the National Football League will provide a reprieve to fans looking for live action with this week’s NFL draft. In what may be the most highly-anticipated COVID event to… Continued

Two Narratives Battle at The Latest White House Briefing

April 23rd, 2020 by

In late February, coronavirus was starting to pierce the US zeitgeist. Garland Stansell, the PRSA chair and a veteran health care communicator, told us then that producing a consistent message is critical to communications during… Continued