The US Census Bureau must communicate the need for Americans take part in the decade’s first census, Census 2020.
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How Peloton Prepared a PR Pro for This Moment
April 17th, 2020 by Dina Silver PokedoffA corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.
For Cruise Lines and Others, A Day of Reckoning Will Come
April 17th, 2020 by Seth ArensteinWhile now is not the time to hold employers and governments accountable for their actions during the early days of the virus, that moment will come.
Communicators Turn to Private Podcasts for Internal Communications
April 16th, 2020 by Seth ArensteinThe pandemic has brought internal communications to the forefront. Even though this moment has changed many things, the communicator’s struggle remains getting heard through the noise. As a change of pace, some internal communicators are turning to pre-recorded private podcasts to keep employees informed.
Executing an Effective Virtual Media Tour During a Pandemic
April 16th, 2020 by Samiha FarihaExecuting a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?
Stimulus Rollout Leaves Citizens with More Questions than Checks
April 16th, 2020 by Nicole SchumanMany Americans awoke April 15, on what is normally Tax Day, hoping to find an emergency stimulus payment of up to $1200 in their checking accounts.
Michigan Governor Gives Masterclass in Responding to Public Demonstration
April 16th, 2020 by Nicole SchumanThere have been examples of good communications and communicators during the pandemic. Governor Andrew Cuomo and Dr. Anthony Fauci come to mind. Add Michigan Governor Gretchen Whitmer to the list.
Keep on Keeping on: PR Pros Pitching More During Virus
April 16th, 2020 by Seth ArensteinThere are two basic ways pitching pros can react to the novel coronavirus: hide or continue working.
How to Determine Whether TikTok is Right for Your Brand
April 15th, 2020 by Mark RenfreeShould your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.
How Coronavirus Can Help Crisis Planning
April 15th, 2020 by Sean O'LearyOur top professional priority is limiting damage from coronavirus through our work as communicators. In addition, though, the pandemic is giving off a bevy of data about how well our crisis plans are working. It’s imperative we track our successes and failures as we prepare for the next crisis.