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In the second week of its COVID-19 consumer survey effort, the Ad Council’s survey shows consumers are feeling hopeful despite troubling statistics from global and local health authorities.

On April 14, President Trump announced he would be cutting funding to the World Health Organization for not doing enough to address the virus in the early days of the outbreak.

With global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.

In certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.

Contrasting messages were in evidence again today.

Although you may cringe the next time you see or hear the phrase “the new normal,” it’s part of the communicator’s job to keep tabs on trends.

Despite the overwhelming demand on certain industries, customer service remains a reputation maker, good or bad. Fortunately, we found the basics of good customer service communications prior to the pandemic remain constant. Add to them even more than normal emotion and understanding.

We must fight against the inclination to label diversity, equity and inclusion as “nonessential” at a time when it is more relevant and pertinent than ever.

Entertainers need to entertain, and thankfully for a country where the majority are cooped up at home, the diversion is welcome.

In a crisis, it’s important to have a unified distribution method for essential information.