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Earth Day 2020: Environmental Communications in Bloom

April 21st, 2020 by

In the decades since the environmental awareness holiday was launched, numerous organizations have tied the spring months to environmental sustainability and stewardship initiatives. Whether pledging to reduce an organization’s environmental impacts, investing in fossil fuel alternatives or teaching kids the importance of conservation, just about every kind of organization has an “in” on climate action. For inspiration, here are three Earth Day communications highlights.

Growth in Polls and Surveys Offers PR a Vision of the New Normal

April 21st, 2020 by

PRNEWS has argued often that collecting data is critical to help communicators understand their audiences. At this moment, when most things are closed or slowed significantly, it seems a new poll or survey is created every minute. This plethora of data is helping communicators get an accurate picture of the new normal.

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How to Communicate and Pitch During the Pandemic

April 21st, 2020 by

A trio of PR pros provides answers to a slew of questions asked during our free webinar about communicating and pitching during the pandemic. Not surprisingly, many of the basics of PR before coronavirus hit continue to be important.

Ticketmaster Finally Responds to Rising Tide of Customer Complaints

April 20th, 2020 by

Ticket buyers hounded Ticketmaster for weeks, wondering when or if they would receive refunds for cancelled sporting events and concerts. Live Nation, parent company of Ticketmaster, offered no reprieve. Postponed events would not lead to… Continued

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77% Say PR Staff Safety is Top Priority, 50% Make Post-Virus Plans

April 20th, 2020 by

“The business of business is business,” Nobel Prize-winning economist Milton Friedman (1912-2006) said. Our PRNEWS survey of some 200 PR executives expands on that thinking somewhat. We found that in this difficult moment, an overwhelming number of PR executives are most concerned with the health and safety of their staff. Finding new revenue doesn’t come close.

Shake Shack Clearly Communicates Why It Returned Government Loan

April 20th, 2020 by

Burger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued

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Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.

Mixed Message Again, Poll Shows Americans Split on Washington’s Virus Response

April 19th, 2020 by

In what’s been a regular occurrence for months, inconsistent messaging from the White House about the novel coronavirus continued during the weekend, resulting in a confused public.

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PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 12

April 17th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

The Census Breaks Through as the Shut-Down Remains Incomplete and Trump is Unmasked 

April 17th, 2020 by

The US Census Bureau must communicate the need for Americans take part in the decade’s first census, Census 2020.