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As part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.

Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.

Developing relationships with content creators remains a top priority for media relations pros. The pandemic has forced adjustments in this area, but the fundamentals of media relations remain stable.

Deepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.

The adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.

It’s not easy for brands to listen to the social conversation. And having the sound of fireworks booming for weeks makes it difficult to listen to anything. Still, perhaps Macy’s and NYC should have compromised on plans for six nights of fireworks leading up to July 4.

It’s no secret that during times where marketing and communications budgets continue to be slashed, that teams have to do more with less. Whether it is a reduction in team members or resources, everyone needs to work together even closer to get the job done. One aspect to look at to help alleviate this burden is technology and the tech tapestry.

While the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value. 

As Pride Month concludes tomorrow, the Museum of PR will convene a group of PR’s LGBTQ+ leaders for a discussion about the role of communication in the movement’s past, present and future. We offer perspectives on work and life of some of the scheduled panelists.

With the country leading the world in virus cases and deaths, the White House’s Coronavirus Task Force held its first public briefing since late April. The effort was intended to mix positive vibes with bad facts.