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A corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.

While now is not the time to hold employers and governments accountable for their actions during the early days of the virus, that moment will come.

The pandemic has brought internal communications to the forefront. Even though this moment has changed many things, the communicator’s struggle remains getting heard through the noise. As a change of pace, some internal communicators are turning to pre-recorded private podcasts to keep employees informed.

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

Many Americans awoke April 15, on what is normally Tax Day, hoping to find an emergency stimulus payment of up to $1200 in their checking accounts.

There have been examples of good communications and communicators during the pandemic. Governor Andrew Cuomo and Dr. Anthony Fauci come to mind. Add Michigan Governor Gretchen Whitmer to the list.

There are two basic ways pitching pros can react to the novel coronavirus: hide or continue working.

Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.

Our top professional priority is limiting damage from coronavirus through our work as communicators. In addition, though, the pandemic is giving off a bevy of data about how well our crisis plans are working. It’s imperative we track our successes and failures as we prepare for the next crisis.

One of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.