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We’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.

It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued

The remarks not only allow the public to drag Smith through the mud, but take ESPN right along with it by showing that it will continue to allow these short-sighted, inflammatory takes and attitudes. 

Although the headlines in the last year have been been laser-focused on COVID and racial equity workforce violations, the #MeToo era is far from over. Recent responses to harassment, sexual violence and misogyny at a Michigan boutique and Virginia Military Institute indicate a lack of accountability and action following instances of harassment.

Climate again is gaining in media coverage and public interest. The subject is gaining momentum in several venues, including at companies. Communicators need to be prepared.

As the COVID-19 Delta variant starts to spread throughout the United States, particularly among the unvaccinated, it seems time is of the essence to promote the benefits of vaccination to those remaining skeptical. 

How should communicators handle bad facts that they’re called on to clean up? When they’re true, own them, say veteran PR pros.

A typical summertime activity, visiting an amusement park, turned tragic at Adventureland Park in Altoona, Iowa. On July 3, an 11-year-old boy, Michael Jaramillo, died after a group tube on the Raging River ride flipped over, trapping him and his family members underneath. The park’s response could have been more sympathetic.

Challenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.