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There are a slew of responsibilities on the PR pro’s plate. Yet helping to slow the spread of disinformation must rank high on communicator’s list of priorities. As we celebrate July 4th, it’s important to see PR pros as freedom fighters against disinformation.

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

PR data, research and evaluation continue to flourish in agencies, non-profits and corporations large and small. To encourage those considering the field and inform hiring decisions, we spoke with seven corporate members of the Institute for Public Relations Measurement Commission.Each delivers research-based insight and guidance to communication colleagues.

In interviews, we found pro bono has several meanings. Strictly, it’s free work. In PR, it also encompasses volunteering at nonprofits. At some shops it includes at-cost or highly discounted work. Some brands consider pro bono tantamount to what many call corporate social responsibility.

Whether it’s tennis associations pitted against athletes, NHL hockey teams covering up sexual abuse, the NCAA battling its member universities and athletes, European soccer bosses jousting with fans or organizers of the Tokyo Olympics seemingly ignoring athletes, doctors and the majority of Japanese citizens–the antediluvian approach of these sporting entities to stakeholder communication is inescapable.

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

You can look at recent surveys in at least two ways: 2020 was an anomaly, so any survey results are suspect, or let’s dive in and see if assumptions about PR’s role during an usual… Continued

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

A revival of the “Subway tuna” controversy is the cyclical crisis that few PR pros want to see on their plate. Monitoring and dark pages can help, experts say.

What a start to the week for anyone working for Toyota PR. Axios released a report late Sunday (June 27) regarding the car maker’s political donations, which were found to fund 37 donations to Republican election objectors.