Not long ago, a maxim held that it wasn’t a question of if, but when, a crisis will strike. That’s still true. But now we should rephrase it to ‘It’s not if, but when, a crisis or cyberattack will strike.’
And when cybercrime hits, you realize quickly it’s very different from almost any other crisis. It requires a tailored and measured approach to communicating with stakeholders.
In the event of a cyberattack:
Are you ready to comply with regulatory requirements? Do you need to be? Will others handle it?
Since many cyberattacks disable platforms and systems, do you have back-up channels so you can communicate with stakeholders?
Do you have a back-up list of employee and stakeholder contacts?
Are you ready to respond publicly without inciting threat actors to wreak more havoc on the brand?
These are just a few of the questions communicators must answer without hesitation when there’s a cybercrime.
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