Topics

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

Based on these data, press release distribution services should consider closing shop. Purely as a pitching tool, the mass-distributed press release may have lost its relevance for communication professionals. That said, press release wires still offer benefits to media relations pros. And several new wrinkles may surprise you.

Podcasting took a hit at the pandemic’s start. Downloads were off some 10 percent in March 2020. This likely came because fewer people were commuting as WFH rose. This, however, didn’t stop people from starting… Continued

The PRNEWS staff encounters many examples of brand communication. Periodically, we offer blunt assessments of some of the best and not-so-great examples. In this summer edition, we examine some of the hottest brand campaigns

We asked Rachael Horwitz, operating partner at Andreessen Horowitz, about ‘translating’ a new currency format. We also asked what communicators at small companies need to consider as crypto continues its increasingly larger role in the business zeitgeist.

PRNEWS celebrated this year’s class of honorees for Top Women in PR today (July 28). Honorees this year were recognized in five categories: Changemakers, Entrepreneurs, Industry Innovators, Mentors and Rising Stars.

[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued

To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.