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While some may be surprised the publication still exists in the shadow of the #MeToo movement, SI is utilizing the platform to leverage a message of inclusivity. Its 2021 edition features the first cover with a transgender model, Leyna Bloom. 

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

Societal improvement can be frustratingly slow. As a business leader and communication professional, I find it painful watching organizations repeatedly fail to learn from their mistakes.

In this month’s Buzz Box, we explain the Tinkerbell Effect and Green Hydrogen and their impact for crisis communicators.

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.

New findings from the Kaiser Family Foundation (KFF) indicate that among those resistant to get a vaccine six months ago, one in five previously vaccine-averse individuals now say that have received a vaccine, in part due to family pressure. KFF’s latest report follows up with 878 respondents, including those who said they would not be getting the vaccine in January.

Months ago, it seemed clear much of the COVID-19 story, at least in the United States, revolved around communication. It still does. The word ‘communication’ wasn’t used often when discussing battling COVID-19, but it remains… Continued

This month’s Crisis Insider dialogue considers why two entities can react similarly to PR crises and obtain vastly different results: One company exits the crisis promptly, the other continues to experience issues. Our dialoguers are Maureen Cahill, partner, Bellmont Partners, and Dan Jasper, VP, communications, Mall of America. Interestingly, Cahill was Jasper’s predecessor at Mall of America.

We’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.