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It was not much fun job-hunting during the record economic downturn that followed in the pandemic’s wake. Yet Olivia Olson used the moment to her advantage, finding PR pros willing to answer her questions during informational interviews. She landed at Ketchum well prepared for her media coordinator position.

When it comes to influencers, does size matter? Do you go with a major celebrity or a micro-influencer, who has relatively few but intensely loyal followers? For the NFL’s Jesse May, manager of influencer & entertainment marketing, an influencer’s alignment with and passion for your campaign are deciding factors. She explains in this brief Q&A ahead of her April 21 appearance during The Social Shake-Up Virtual Spring Tune-Up.

Deb Hileman outlines her top 15 fundamental principles of crisis management for communicators to keep top of mind.

In this issue, we answer the question, how do you counsel a leader to issue a heartfelt apology, particularly when the person is reluctant to admit culpability? What best practices do you recommend for preparing communicators to handle these situations?

Along with what you say, how you say it, or tone of voice, helps establish a public perception. Tone can be critical during a PR crisis.

The cannabis and CBD industry presents unique opportunities and challenges for PR pros. Here, a communicator prevents a crisis for her client.

Early data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.

Mark Machin, who headed the Canada Pension Plan Investment Board (CPPIB) until Feb. 26, and his partner flew to the United Arab Emirates (UAE), where Machin cut the vaccine line to receive his first dose of the Pfizer vaccine. As we do each month, we ask crisis communicators if this crisis was averted based on the response.

Each month, we look at new terms picking up steam in the crisis landscape with a definition.

COVID-19 and a rapid succession of political, economic and racial crises presented an unprecedented challenge to an unrivaled American cultural institution, the Met.  One of its most valuable assets was particularly under threat: its people.