Topics

PRNEWS Live welcomed Diane Anderson-Minshall, the CEO and Editorial Director of Pride Media. We spoke on authenticity, pitching and how to keep Pride conversations going throughout the entire year.

With the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.

After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know.

Disney attacked popular actress Scarlett Johansson as money-hungry during a pandemic. Instead, Disney ended up hurting its reputation.

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

Congratulations, you’ve placed a thought-leadership article in a top publication. But have you made sure it’s optimized for SEO? Here are a few easy tips that can help.

During these tense times, employee communication remains a top priority for communicators. Whether it’s discussing changes to ever-evolving COVID protocols or delivering clear, consistent communication regarding procedures for employee safety, public relations professionals need to be prepared with a lot more words than “thoughts and prayers.” 

As the U.S. struggles to fully vaccinate young Americans, communicators and influencers shed light on best practices for combating misinformation and promoting the shot to young people.

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.