PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.
Stories by Jamie Kightley
A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’December 7th, 2022 by Jamie Kightley
Virtual Events Give PR More Time to Hone Content, Messages for MediaAugust 1st, 2021 by Jamie Kightley
At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.