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There used to be a belief that businesses could, and indeed should, stay away from the campaign trail. Sure, they donate to candidates and often have lots of lobbyists. But, it was not seen as their role to try and support or strengthen the democratic process itself. That all changed in 2020.

Companies are collections of people. So, one way to judge them is how they measure up during challenges, or a crisis. A Salesforce survey of 12,000 global consumers and 3,600 B2B buyers provides evidence.Polling people during the first year of the COVID-19 pandemic, the survey found 90 percent say how a company acts during a crisis demonstrates its trustworthiness.

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.

This month’s terms to know include Decentralized Autonomous Organization and WhatAboutism.

In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.

PRNEWS Live welcomed Rachael Horwitz, head of communication and marketing at a16z Crypto and operating partner at Andreessen Horowitz. She discussed the basics of blockchain and cryptocurrency and how communication and marketing play into this burgeoning sector.

In observance of Veterans Day, we again asked former Pentagon PR pro Steve Manuel for his thoughts.

Nearly 70 percent of communicators think they know what updates and information employees need. However, only 31 percent of employees agree, according to an Axios HQ survey. 

The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.

Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.