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PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

As in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

Whether one chooses the descriptor new normal or next normal to discuss today’s reality, one suggestion is that we opt instead for the word uncertainty in the year ahead.

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

What’s the best way to walk back a statement that, with time, becomes a misstatement? There are a number of options:

As a supplement to predictions from PR pros in this edition, we asked a technology vendor, Ben Chodor, president of Notified, to offer tech-related prognostications.

Ray Kerins has held senior communication positions at Merck, Pfizer and most recently at Bayer, where he was SVP, head of corporate affairs. We talked to him about the keys to fighting cybercrime.

Data from Davis+Gilbert LLP, a law firm that works with many communication businesses, shows 95 percent of PR outlets surveyed anticipate net revenue increases in 2022, a far more optimistic look to the future than at the same time last year. This is great news for those in the process of creating a budget for 2022. While fundamental needs for organizations may have changed in terms of operational costs, a reassessment of strategy can provide opportunities for a beneficial re-allotment of funding.

It may be too late to change 2021 results, but you can approach New Year planning by asking executives, team members and yourself some important questions, according to columnist Mark Weiner.

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well.