[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued
Topics
Active Listening, Authentic Storytelling are Keys to Effect Social Change
July 27th, 2021 by Sophie MaerowitzTo shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.
#SSU2021 Speaker Q&A: CompTIA’s Kelly Stone on Leveraging LinkedIn
July 27th, 2021 by Sophie MaerowitzCompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.
When We Return to the Office, Internal Communication will Rise Again
July 26th, 2021 by Stacy AdamsAs it did during the outset of the pandemic, internal communication once again will take center stage as companies get set to re-open offices. An emphasis on the basics of good communication will rule the day.
Matching CSR with Corporate Values
July 22nd, 2021 by Julia PetrykFor some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued
[VIDEO] Lindsay Swanson of Visit Anaheim Talks Travel and Tourism PR
July 21st, 2021 by Nicole SchumanPRNEWS Live welcomed Lindsay Swanson, Communications Director at Visit Anaheim. Swanson will discuss PR efforts surrounding tourism and reopening and how the industry has endured in light of the pandemic.
Brands Have Fun with Hot Dogs, Buns and Jeff Bezos’s Spaceship
July 21st, 2021 by Seth ArensteinLaughing is good medicine. It’s appreciated when brand communicators add to the upbeat chorus and raise awareness with fun campaigns.
Is the SI Swimsuit Issue Making Progress Toward Inclusivity?
July 20th, 2021 by Nicole SchumanWhile some may be surprised the publication still exists in the shadow of the #MeToo movement, SI is utilizing the platform to leverage a message of inclusivity. Its 2021 edition features the first cover with a transgender model, Leyna Bloom.
Terms You Need to Know [July 2021]
July 20th, 2021 by Seth ArensteinIn this month’s Buzz Box, we explain the Tinkerbell Effect and Green Hydrogen and their impact for crisis communicators.
A Crisis Audit is the Best Way to Prepare for Leadership Debacles
July 20th, 2021 by Nicole SchumanA tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.