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Seven Questions to Ask as You Plan for the New Year

December 1st, 2021 by

It may be too late to change 2021 results, but you can approach New Year planning by asking executives, team members and yourself some important questions, according to columnist Mark Weiner.

Twitter’s CEO Shuffle Prompts Conversation on PR During Leadership Change

November 30th, 2021 by

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

PRNEWS Weighs Several Factors in Creating its 2022 Education A-List

November 30th, 2021 by

PRNEWS introduces the 2022 Education A-List, the educational institutions advancing careers in PR and communications.

covid variant omicron in test tube being held by blue gloved hand

Communicators Offer Guidance as Omicron Dominates Headlines

November 29th, 2021 by

As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public.

A PR Guy Who’s Grateful this Thanksgiving for Jaclyn Smith

November 24th, 2021 by

As we approach Thanksgiving, we offer an essay that expresses one PR pro’s gratitude for the industry. It’s our way of wishing you a wonderful holiday.

Thanksgiving dinner with pumpkin pie

Crisis Experts on Diffusing Conflicts at the Thanksgiving Dinner Table

November 23rd, 2021 by

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

How Firefighting Tactics Can Extinguish Your Next PR Crisis

November 22nd, 2021 by

Crisis pros can learn from firefighters. While firefighters’ reverence for training is well known, it’s not automatic. They, too, battle complacency.

AP Stylebook

AP Style Updates: Cryptocurrency and Emerging Technologies

November 19th, 2021 by

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

New CEO Attacks ‘Big Quit’ with Strategy and Understanding

November 18th, 2021 by

PRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy.

[VIDEO] Conference Board’s Ivan Pollard Joins PRNEWS Live

November 17th, 2021 by

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.