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Should you pitch the same story to multiple reporters at a media outlet? HuffPost D.C. bureau chief Amanda Terkel offers her view.

It’s the most wonderful time of the year for…top lists! And some of our favorites come from the most popular social media platforms and entities. What content is working? What is resonating with users in 2021? Let’s find out.

There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful.

Alec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.

Our annual predictions feature touched on a number of themes, including companies wanting to avoid social issues. Social media, trust and AI are table stakes. Yet healthcare communication, particularly healthcare equity and ESG, are prominent. And accessibility is mentioned. New this year, a faux ‘Headlines We’d Like to See in 2022.’

PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

As in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

Whether one chooses the descriptor new normal or next normal to discuss today’s reality, one suggestion is that we opt instead for the word uncertainty in the year ahead.

As a supplement to predictions from PR pros in this edition, we asked a technology vendor, Ben Chodor, president of Notified, to offer tech-related prognostications.

It may be too late to change 2021 results, but you can approach New Year planning by asking executives, team members and yourself some important questions, according to columnist Mark Weiner.