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What’s the next big thing for communications research and evaluation? It’s a good question to ponder as we celebrate Measurement Month.

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaches Halloween, as well as important candy corn statistics.

Feeling uninspired this Halloween? The PRNEWS team has you covered with scary PR-related costume ideas, or at the very least, tales to tell around the campfire.

The 2022 Agency Elite Top 100 is finally here! And, to celebrate the most innovative PR and communications firms in the business, we’re bringing you Q&A’s from the best and brightest. Next in our spotlight… Continued

In this brief Q&A, we talk to Sarah Brown, Director, Corporate Media Relations at Marriott International., about some opportunities and challenges in training spokespeople at an organization.

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.