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With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.

One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.

[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued

When a draft leaked detailing the Supreme Court’s likely decision to overturn Roe v. Wade, it presented a conundrum for businesses. Should we speak out about this issue? If so, what should we say? What do our employees want? How will customers perceive this? Investors?

As Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.

PRNEWS talked with Sophie Cikovsky, VP, Infinite Global US to discuss PR and mental health. We discussed PR leaders’ responsibilities with respect to the mental health of their employees.

For many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness. 

It was just two years ago that we witnessed the brutal murder of George Floyd, an event that resonated on a personal level with many of us. I remember where I was, who I was… Continued