Topics

Brands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.

#SSU2022 speaker Joseph Alves, associate, social strategy at WarnerMedia, urges marketers to avoid using one platform to generate all your KPIs.

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.

The ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.