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Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize. 

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

This month’s terms to know include Mega Power Frunk and Strive.