Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy’s “no bad press” mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved.
Stories by Daniel Rene
Strategic Comms Lessons from the GOP Debate
August 24th, 2023 by Daniel ReneAnyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.
Learning from Musk’s ‘Return-or-Else’ Message
June 6th, 2022 by Daniel ReneWhile executives, HR pros, and rank-and-file employees hold unique perspectives on COVID-19-related work-from-home (WFH) policies, there is no doubt where Tesla titan Elon Musk stands on the matter. In a leaked email from Musk to Tesla… Continued
PR Offers Will Smith and Chris Rock a Path Forward
March 30th, 2022 by Daniel ReneIt’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.
Airbnb’s Afghanistan Housing Offer Meets CSR Criteria
August 25th, 2021 by Daniel ReneAirbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.