Topics

What Economic Data? China Tests Transparency and Loses

October 18th, 2022 by

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

doctor shows woman breast screening imagery

Going Public for Breast Cancer Awareness

October 17th, 2022 by

Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.

[VIDEO] PRNEWS Live Mixes Hispanic Heritage Month with Reputation Repair

October 14th, 2022 by

As we celebrated Hispanic Heritage Month, PR pro Marco Gonzalez discussed regaining trust in the wake of the LA City Council debacle.

2022 PRNEWS Platinum Awards Winners Unveiled

October 12th, 2022 by

Marketing and communication professionals gathered in New York on Wednesday (October 12) to celebrate the PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

How PR Can Bridge Cultural Gaps with Hispanic Markets via Inclusivity and Unity

October 12th, 2022 by

As Hispanic Heritage Month ends Oct. 15, we find a mix of diversity and unity can help PR and marketing craft more effective messages.

Propel Q4 Media Barometer Shows More Journalists Opening PItches

Shifting Pitching Tactics Yields Positive Results for Communicators

October 11th, 2022 by

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

LA Council’s Racism Offers DEI, PR Crisis Lessons on Indigenous Peoples Day

October 10th, 2022 by

Communicators know about inclusivity and DEI. Today saw a news story that pushed against inclusivity. Perhaps it made Indigenous Peoples Day the saddest one in the holiday’s short history. It was filled with irony and a few PR lessons.

Tips for Communicating About Climate Change and Sustainability

October 6th, 2022 by

An analysis of tweets about sustainability and climate change yields tips for communicating with stakeholders who hold a variety of views about the environment. Fortunately, many of the tips have deep roots in PR.

Public Not Hearing COVID Bivalent Booster Message

October 5th, 2022 by

In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?

Communicators Push Educational Messages as American Interest in Electric Vehicles Grows

October 4th, 2022 by

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.